Marketing is More than Selling

The past three days have brought discussions with three producers.

Producer One sold Canola for cash, replacing the physical with a July Canola Futures position to take advantage of this rising price. He devised a plan to secure profits before his ski vacation.

Producer Two followed last week’s Chicago Wheat Futures analysis and is in a profitable position, and has raised his stop to secure profits.

Producer Three has researched using Futures and has decided that he is not interested. I hope to have the opportunity to alleviate these concerns by sharing my approach.

Marketing does not have to end with the sale of the physical.

Reduce FOMO.

The tools are available.

A plan is necessary.

Seek counsel.